The Les Deux Family Shoot, Second Part
Entrepreneurs, artists and professionals from the Copenhagen scene, all brought together for an energetic conversation about creativity, succes and finding a path.
Jeppe and Vick, Restaurateurs, Pluto
At Pluto, we try to host our guests, like we would do in our own homes. We take genuine interest in the lives of our guests. We talk to them about their daily bustle and try to pick up the conversation, next time they return. When you have a relationship with your guest, the restaurant livens up. The atmosphere becomes warmer. We are Jeppe and Vick from Pluto – more than anything else. When running a restaurant takes up most of your waking hours, you might as well treat this time with respect.
There aren’t many restaurants with such colourful personnel, as our place. We are certain that by letting our staff be themselves, instead of following some rigid procedure, they have room to give the guests a more personal experience. To get on level with our guests, while maintaining our high service standard. People often come by our place after they have visited other restaurants for dinner – just because they need a little bit of Pluto to finalize their night. This means a lot to us. And it gives us great of trust in our concept
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Mathias Halvgaard Jensen, Creative Director, Les Deux
It gives you a very special feeling of success, when you forge a set of instruments that makes it possible to harness inspiration and your creative energy. My most important tool has always been to tell stories with my collections. It gives me the ability to look through the eyes of a stranger, see his surroundings and form the details that makes the collection interesting. When you know which tools work for you, you are able to create on demand. You are no longer limited by fleeting currents of inspiration.
Also, have respect for your journey. People love to tag along, and when they notice tiny details that refer to past collections, they feel like they are a part of the journey. They feel noticed – and that is a very powerful feeling.
Alexander Gram, Co-founder, An Ivy
The creation of An Ivy happened through our mutual interest in formal menswear. When we started, the way we dressed ourselves and talked about the subject were part of a small niche of people, primarily on Instagram and fashion blogs. These people were taking elements from the classic office attire and reinventing them for everyday use. Through this crowd, we found passion in reclaiming these historic, culturally embedded items, and turning them into something contemporary. Something novel – not in form, but in context. From a business perspective, our highest accomplishment has probably been to show and teach our followers a new, relaxed way of donning a tie. To reimagine the role of the tie.
There is a lot to learn, and unlearn, when working with an item that has been the symbol of the traditional corporate world for decades. However, we were patient for the very start. Now after 7 years, we are only starting to see the waves of our efforts. The tie is slowly gaining - or regaining, its footing in the modern office environment. And we are proud to see more and more men, who acknowledge the empowering effects of dressing properly. In this time, many would probably have thrown in the towel, but because we insisted on growing organically, this was the time it took. And we are very content with that.
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Max Ulver, Music Producer
Initially, when you are building a career, you can quickly descent into an outlook where quantity is the driving force in your creative work. When there is suddenly demand for your work, you are easily flattered, and no suddenly becomes a difficult word. I have written over a thousand songs - many of them never released. Today, I practice a lot more attention around my creative output. I pour my soul into the projects I believe in – the best 20% that I believe have an impact. If you do not curate your projects, you risk burning out.
Also, dare to take a step back once in a while. My biggest project; a song that went to the top of the Chinese charts, was originally written for a Danish musician. The song was discarded, but I still believed in the concept. After a few alterations, the song was sent to a Chinese musician who loved the song – and it turned into a massive success.
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Jon Grossert, Art & Editorial Manager, Les Deux
A couple of years ago, I realized that my learning curve and creative perspective would change radically after working with people outside my usual network - even for just a short time. It was not something I was consciously aware of at the time, but upon reflection, I started to see bits of other people’s aesthetics in my work – and that is incredibly positive. However, the trick is to remain true to yourself, and keep a steady anchor to the areas that inspire you.
Music is where I was raised, it was my first creative language and where I learned to improvise. The Greek and Roman culture has always fascinated me, in particular how stories are conveyed through sculptures and architecture. The progression of elevated body movements that tell stories on their own. And lastly the concrete, that at one hand is socially considered to be dirty, emotionless and industrial, but at the same time provides a clean elegant surface that is not to be found somewhere else.
If you haven't already, read the first instalment of The Family Shoot Here