Oldboy Studio: The Diaz Series

Josh Diaz, or Oldboy Studio, is an LA-based Graphic Designer and Illustrator who creates vintage mono-color work. His style draws on retro advertising formats, with nods to both the Old West and classic print styles. We were drawn to Josh’s distinctive aesthetic, which tied neatly into the setting and vibe for the campaign and teamed up with him to create two jersey capsules for Summer 2025, the Passion Series and the Diaz Series.