Quick Download & Direct Links
Image Library - SoMe Usage
Image Library - Online Usage
Image Library - Web Banners
Video
The launch date for the collaboration is October 20th.
Usage Rights:
Please note that the following restrictions apply to Les Deux / Detroit Lions content:
Please do not edit or add text, emojis, or graphic elements to any images or video.
All assets in the SoMe folder are only for use on organic social, and must not be used as ads or link directly to products.
All assets in the Image Library can be used for both marketing and sales purposes, including paid ads, e-commerce, and social media.
The Collection In Brief
For LD/DL, we followed North American workwear and sportswear references back west.
The 22-piece collection draws on the visual language of Lions memorabilia, reworking varsity shapes, work jackets and team graphics through a Copenhagen lens. A brown wool varsity jacket leads the lineup, alongside washed denim, textured knit and flashes of Honolulu Blue.
Limited-edition collaboration, officially licensed by the NFL.
Headwear with ’47.
European exclusive.
